A new poll suggests nearly a third of Canadians are more likely to head south of the border to travel or shop because of the soaring loonie.

The Canadian Press Harris-Decima survey found that 31 per cent of those asked said they’re more likely to travel or make a big purchase in the United States.

The results suggest Canadians could be pumping billions of dollars into the U.S. economy that they would otherwise be spending at home.

Pollster Doug Anderson cautions that not everyone who tells a pollster they are more likely to do something actually does it.

However, he says if he were a retailer in Canada, he would be concerned.

The survey was conducted March 18-21 when the loonie was making a run at parity with the U.S. dollar.

The loonie has been hanging around parity for the last two days, trading within a narrow band a few points above and below the line.

The poll suggests adults under the age of 35 are almost twice as likely to say they are being lured by the currency’s strength than those over 50.

The poll of 1,000 people is considered accurate to within plus or minus 3.1 percentage points, 19 times out of 20.