New rules and a digital future

We’re going all digital. Here’s what that means

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by

From the November 2016 issue of the magazine.

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OK, you’ve likely heard MoneySense is going all-in on the digital revolution. That means Canada’s leading media brand on all things money will be wrapping up its print product at year end. It’s momentous but it also makes a lot of sense, even if it will mean my kids will no longer be able to draw a Dali moustache and rabbit ears on my photo on page 4.

The reality is that while the magazine is an intense labour of love with its own brilliant, glossy design magic, our future—as well as much of our present—is all digital. (Besides, our online content doesn’t get all wrinkled like the issue on your coffee table that has been serving double duty as a mat for the tea pot.) And while print readers already read us on the web, about a third of print subscribers never pick up the magazine at all, with that number growing dramatically. (If subscribers have questions about these changes, please see here.)

You can look forward to a continuation of what MoneySense has always done best, which is to help you understand money and how to build wealth. This issue’s cover story on the “New Rules of Money” is a great example of that.

When I opened an RRSP years ago with a few hundred dollars, I was amazed to learn the rule that the stock market could conservatively be expected to double every nine years at a “modest” average total return of 8%. Many strategists are now urging us to get used to 6% or even 4% returns, going forward. At the latter rate you can still get your double—but it will take you double the time to get there.

That detail is a crucial fact to take into account in your own financial planning. So is a persistent environment of near-zero yields on bonds. How do these trends change the rules on portfolio allocation? And how do you handle a real estate bubble in your asset mix? Many Canadians, especially those in Toronto and Vancouver, have found themselves unable to invest outside of their homes because they can barely keep up with their mortgage payments. So much for the traditional rules of not spending more than 30% of your income on shelter costs and ensuring you are diversified in your assets.

The rule changes are not all for the worse and, as always, we’re here to help. So if your parents badger you to feed a rainy day savings account that pays no interest, remind them we now have TFSAs. And we are not about to complain about the ‘threat’ of rising longevity; there are worse challenges than living longer, even if it may mean we need to have part-time jobs after age 65.


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12 comments on “New rules and a digital future

  1. Will you still be issuing new information as an online magazine? Or is Money Sense totally finished? The small write up on page 4 was no not very clear about this.
    I really enjoyed receiving this magazine and will miss it.

    Reply

    • Hi Lou, you can catch all the great content you’ve been reading all these years on moneysense.ca for absolutely free. We are far from finished! Sign up for our newsletter(s) to get great articles and advice straight to your inbox. Thanks for staying with us and we hope you continue reading!
      -Prajakta

      Reply

  2. OK, you are going digital. That means no more paying for paper, no more paying a printer, no more paying postage to deliver the paper product. So does that mean that the cost of my subscription will be reduced?

    And approaching the same question from a different angle, you will have no presence on newsstands. That is how I discovered Moneysense, and rapidly became a subscriber. How are you going to market the digital product.

    It’s one of my favourite publications. Don’t let it go down the drain.

    Eric Cameron
    Calgary

    Reply

    • Hi Eric, there will no longer be a subscription. You can catch the great content you’ve been reading in MoneySense for all these years for FREE on moneysense.ca. Check back every day or sign up for our newsletter to get articles and advice straight to your inbox. Thanks for reading and subscribing. We really appreciate it.
      -Prajakta

      Reply

  3. Much prefer a hard copy of your magazine. Its a nice break from the computer. Find it frustrating to read magazines online.

    Reply

  4. Really disappointed that the print version is no longer being offered. Loved reading the articles at my leisure with the magazine on my side table. Cancelled my subscription after a 10 minute wait on hold, another minute of the phone ringing and 60 seconds of dead air. I think this decision is going to mean you loose a lot of customers!

    Reply

  5. Terrible idea. I won’t be resubscribing to either Macleans or Moneysense. I usually read in my sunroom, one article at a time, and will not lug my computer there from my office.

    Reply

  6. Very disappointed that there will not be a print magazine. I gave subscriptions to the family each year and we all loved reading it from cover to cover and kept the magazines to refer to for different articles. We won’t be looking at it online for sure. There is too much screen time these days. The print magazine was relaxing to read at your leasure. Again–very disappointed.

    Reply

  7. I also will no longer subscribe. Most of us sit in front of a computer all day while working. I want to be able to read my magazine on the deck or on the couch at my leisure not be forced back to the computer.

    Reply

  8. I am very disappointed to learn that the Moneysense print version will not be available in the future! I always look forward to receiving my copy and reading it cover to cover at my leisure. There is already too much screen time and I am not interested in the digital version! I do not plan on renewing my subscription! This is a great magazine – what a shame!

    Reply

  9. My computer(s) are for work, not leisure reading. I read MoneySense from cover to cover in paper but doubt that I will read a fraction of it online because I cannot sit in a (more) comfortable chair or on a couch with a desktop and a laptop is not as comfortable on my lap as a magazine or book. Unlike the apparent stampede to read online as indicated in the Editor’s Note of the November, 2016 issue, I have yet to read the magazine online. I will try the digital version but expect to cancel before long. I may be able to get all I can tolerate of a digital MoneySense via Google snippets.

    Reply

  10. My mom will be desubscribing from Moneysense due to a lack of time to read digital content.
    The benefit of having a copy on hand were imperative and non-replaceable for her so for all the years of the print edition good job but it’s a shame to see it go.

    Reply

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