Scan and save

A new breed of smartphone apps allow shoppers to leave their growing pile of loyalty cards at home and still collect points.

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by Stefania Di Verdi
May 7th, 2012

From the April/May 2012 issue of the magazine.

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“Do you have a points card?” It’s a familiar question at Canadian cash registers, but often customers miss the chance to earn points because they don’t have their loyalty cards handy in their wallet or purse.

Now several smartphone apps allow customers to leave their growing pile of cards at home. You just input your loyalty card numbers on your iPhone, Android phone or BlackBerry, and when you’re at the store, the cashier can scan the barcode right from your screen.

One of the apps, CardMobili, stores dozens of cards from more than 2,000 programs, including Air Miles, Aeroplan, Shoppers Optimum, HBC Rewards, Petro Points and Sobeys Club. Similar apps such as Key Ring Rewards Cards and CardStar will also send coupons directly to your device.

3 comments on “Scan and save

  1. This is going to be much easier for those who forget their cards however it is still going to be a while before everyone has smartphones. Until then plastic cards such as Easi Card ID Cards are still the best option.

    Reply

  2. Great information

    Reply

  3. Pingback: Mobile Marketing – Can YOU keep up? | Jennifer Orsatti

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