More than half of Canadians will pick up their phone before pulling out their wallet when it comes time to holiday shop this year, according to an online survey for Google Canada.
Using our smartphones, more of us now browse online for holiday gifts ideas and perform price comparisons before shelling out, both online and in-store.
As this trend of mobile retail research keeps going up, so do the offers. A few years ago, online shoppers waited for Black Friday and Cyber Monday for deals. These days the sales extend to a week before and after these big shopping days.
How do your shopping habits compare?