ETF portfolio service doesn't use "robo-advisers"

Don’t call him a robo-adviser

Each client gets an adviser made of flesh and blood

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From the Summer 2014 issue of the magazine.

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Another ETF-based portfolio service is launching in Canada, pending regulatory approval. Wealth Simple charges a 0.5% annual fee for a “light-advice” model, with the fee tapering down at higher levels of wealth. Accounts start at $5,000, with founder Michael Katchen overseeing the building and rebalancing of ETF portfolios from several fund companies. Some call this a “robo-adviser” service, but Katchen says each client gets an adviser made of flesh and blood.

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