Don’t call him a robo-adviser
Each client gets an adviser made of flesh and blood
Each client gets an adviser made of flesh and blood
Another ETF-based portfolio service is launching in Canada, pending regulatory approval. Wealth Simple charges a 0.5% annual fee for a “light-advice” model, with the fee tapering down at higher levels of wealth. Accounts start at $5,000, with founder Michael Katchen overseeing the building and rebalancing of ETF portfolios from several fund companies. Some call this a “robo-adviser” service, but Katchen says each client gets an adviser made of flesh and blood.
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