Strategic Shopper Archives

Most people spend without even thinking about it. I’m always telling people about how easy it is to find...

The Baby Boomers have finally gotten old enough to officially retire. Well some of them anyway. The peak of...

Marketers know that consumers shrink from buying either the highest- or lowest-priced stuff. They default to the price in...

Life is expensive and much of the money we make is allocated to things like mortgage payments and car...

If you buy lunch at work every day and spend an average of $10, it’s costing you about $2,500...

Food prices are on their way up. George Weston Ltd., which controls Loblaws, is reported to be raising prices...

When I tell people they should have a minimum of 20% of the purchase price for a downpayment on...

Have you noticed the rise of fear-based advertising? Marketers have recently switched from enticing you to buy to scaring...

You'd be surprised at how easy it is to save some money on your home insurance premiums.