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MoneySense Magazine, Summer 2010
Autos: Going for broker
You’ve heard of mortgage brokers, now meet the car broker. A good one can save you thousands on your next car.
You’ve heard of insurance brokers and mortgage brokers — but how about car brokers?
Well, they’re out there, and the right one could save you thousands on your next car.
If you’ve ever felt intimidated by a fast-talking car salesman, or bewildered by all the financing options, you may want to hire a pro to do your car buying for you. Jim Davidson says his Toronto company, Car Smart Inc., can even your odds against a professional salesperson by sending in an experienced negotiator to do battle for you.
“When I founded this business in 1992 it was all about the savings, but as I’ve gone along it been become more about avoiding the hassle of negotiating your own price,” says Davidson, 43.
As a former car salesman himself, Davidson says he knows all the tricks of the trade. On the sale of a typical $30,000 vehicle, he says he can save between $2,000 and $3,000 by applying all possible dealer incentives and dealing directly with managers instead of commissioned salespeople. (The fee for his service is a flat $500.)
With savings like that, you’d think everyone would be using car brokers, but there are caveats. “Not all brokers are created equal,” says Mohamed Bouchama, director of the non-profit group Car Help Canada. “A good broker will put a lot of hard work into the deal, but some will just tell you where to go and excessive fees can eat into your promised savings.”
To make sure your broker stays honest, Brenda McIntyre of the Ontario Motor Vehicle Industry Council says you must have a written contract. It should include an itemized list of the broker’s fees, as well the details on how the broker gets paid. Some, like Davidson, charge a flat fee, while others take a commission from the selling dealer. Some brokers even take both, but new rules in Ontario forbid that kind of double dipping.
If you’re trading in a vehicle when you buy, that should also be detailed in your broker’s contract, along with the minimum value of the trade that you are willing to accept.
Finally, if you’re having trouble finding a broker you trust, keep in mind that there are several non-profit consumer groups, like Car Help Canada and the Automobile Protection Association, which will also negotiate on your behalf. Your only cost for using their services is an annual membership fee of $60 to $65.
MoneySense Magazine, Summer 2010










I am in the process of starting this service in BC. As a former controller of a car dealership I have seen the profit margins, and hidden fees the dealerships get. I am here to assist consumers in BC get a fair deal.
A vehicle is a major investment! It will lose value every month, and will take years to be worth how much you owe on it. Have someone working for you to ensure you get a fair deal!
A truly great salesperson makes a customer feel like they got a great deal while having them overpay for that vehicle.
I am greatly hindered by the Motor Vehicle Sales Authority of BC. They prohibit auto brokers/agents from negotiating on the behalf of the consumer, in my opinion this just protects the dealerships. How have any other brokers in BC dealt with this issue? I am currently offing my service as a locating informing service only due to this limitation, but would like to include the full package ASAP.
http://www.bcautoagent.com
Hey everyone,
Just wanted to introduce myself as the founder of Car Compass (www.carcompass.ca) – a Toronto based auto brokerage that provides personalized one-on-one service from start to finish to help consumers find and purchase their ideal vehicle. The benefit to Car Compass is that you have one contact person throughout the entire process and only pay a portion of however much we are able to save you on your vehicle. Please check out carcompass.ca to learn more or get in touch! Thanks for reading and I'd be happy to answer any questions you may have.
Sincerely,
Angus
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