2011 Charity 100 Methodology - MoneySense

2011 Charity 100 Methodology

See how we ranked Canada’s top 100 charities.



Online only.


The financial data comes from the charities’ 2007, 2008 and 2009 Canada Revenue Agency T3010 information returns. The charities on our list are the biggest charities in Canada terms of tax-receipted donations and non-tax receipted money received through fundraising. We excluded gifts in kind when sorting the list. We also excluded some organizations not generally thought of as charities, such as churches and universities.

Charities were divided up into nine categories: Animal Services, Culture Arts & Research, Environment, Fundraising Organizations, Health/Health Services, Hospital Foundations, International Aid & Development, Religion and Social Services. Fundraising organizations were defined as organizations that spent more than 60% of their expenses on donations to other charities or that spent less than 10% on programs.

1) Money spent on charitable programs and money donated to other charities was added up and divided by the total expenses.

2) Then points were awarded based on these ranges:
10 points for 85%-100%, 7.5 points for 75%-85%, 5 points for 65%-75%, 2.5 points for 60%-65%, 0 points for less than 60%.

10 points for 90%-100%, 7.5 points for 80%-90%, 5 points for 75-80%, 2.5 points for 70%-75%, 0 points for less than 70%.

3) Scores were totalled and a normalized for each type of charity, so we would be comparing each charity against other charities in this category.

1) Fundraising costs were divided by the total of money raised through tax-receipted and non-tax receipted donations and money raised through fundraising.

2) Then points were awarded based on these ranges:
10 points for $0 to $10; 7.5 points for $10-$20, 5 points for $20-$30, 2.5 points for $30-$35, zero points for more than $35.

10 points for $0-$5, 7.5 points for $5-$10, 5 points for $10-$20, 2.5 points for $20-$30, 0 points for more than $30.

3) Scores were totalled and a normalized for each type of charity, so we would be comparing each charity against other charities in this category.


This category is has a maximum score of 25 points, which is reduced to an overall weighing of 10 points. At that point, one bonus point is possible for disclosing the highest paid salary.

1) Twenty of the points in this category are awarded based on a short governance questionnaire that we sent out to all 100 charities. A charity got one point for answering “yes” to questions 1 to 11; one point for answering “yes” or “N/A” to question 12; and one point eachfor one for answering “no” to questions 13 to 14. If the organization didn’t respond to the questionnaire after a follow up phone call, they received zero. Here are the questions:

1) Does your Board of Directors approve the following:
• The annual operating budget? Y [ ] / N [ ]
• Audited financial statements? Y [ ] / N [ ]
• Fundraising policies? Y [ ] / N [ ]
• Governance policies? Y [ ] / N [ ]
• A formal process to identify the organization’s major strategic and operation risks? Y [ ] / N [ ]
• A formal multi-year strategic plan? Y [ ] / N [ ]
• Canada Revenue Agency filings? Y [ ] / N [ ]
2) Does your board formally review the performance of the most senior staff person at least once every year? Y [ ] / N [ ]
3) Is the most senior staff person’s total compensation package approved by the board of directors or a board committee? Y [ ] / N [ ]
4) Are expenses of the senior staff member reviewed by a member of the board? Y [ ]/ N [ ]
5) Has the board formally adopted a written code of ethics for directors, staff and volunteers? Y [ ] / N [ ]
6) Does the organization have an investment policy? Y [ ] / N [ ]
7) Is there a process in place for measuring the effectiveness of the organization’s programs? Y [ ] / N [ ]
8.) Is there a conflict of interest policy covering board members and staff? Y [ ] / N [ ]
9) Is there a formal process to orient new board members to ensure they understand their legal and fiduciary responsibilities and are fully informed on the organization’s finances? Y [ ] / N [ ]
10) Does the board review the performance of board chairs, committee chairs and individual directors annually? Y [ ] / N [ ]
11) Does the board or a board committee review the actual revenues and expenses versus the budget at least quarterly? Y [ ] / N [ ]
12) If the organization rents, trades or shares donor list, does it ensure donors’ request to be excluded from lists are honoured? Y [ ] / N [ ] / not applicable [ ]
13) Does the organization sell its donor list? Y [ ] / N [ ]
14) Does the organization directly or indirectly pay fundraisers finder’s fees, commissions, or percentage compensation based on contributions? Y [ ] / N [ ]

2) The other five points in this category were given for transparency. Charities that had complete audited financial statements on their website were given five points. If they posted only partial financial statements online, we gave them two and a half points. If they had no financial statements on their site, they got zero.

This resulted in a score out of 25. We divided it by 2.5 to get a score out of ten. At that point, charities received a bonus point (one full point on top of the possible score of ten out of ten) for disclosing the exact salary of their CEO or executive director.

1) We looked at how much cash and investable assets the charity had for this category. The result was then expressed in years and months. Community foundations were not scored for this category, as they hold investments for other charities.

2) Points were awarded for the amount of reserves as follows: 0 points for less than one month in reserve, 2.5 points for 1-3 months, 5 points for 3 months to 3 years, 2.5 points for 3 years to 5 years, 0 points for more than 5 years.

3) Scores were totalled and a normalized for each type of charity, so we would be comparing each charity against similar charities in their category.

The overall score for each charity was as follows:
Maximum of 10 points for charity efficiency
Maximum of 10 points for fundraising efficiency
Maximum of 10 points for governance plus 1 bonus point for salary disclosure
Maximum of 5 points for reserves for all charities other than community foundations.

Each charity’s total out of a maximum of 35 + the bonus point (30 + bonus point for community foundations) was converted to a percentage out of 100. These percentages were then normalized by category of charity to the total charity population, meaning charities final letter grades were dependent on the performance of charities in their category.

If you have questions about the Charity 100, feel free to contact Sarah Efron at sarah.efron@moneysense.rogers.com; tel: 416 764 1271.

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