Why jewelry prices aren’t falling with the gold plunge

Watching the price of gold drop and thinking now’s the time to buy some bling? Think again.



From the Summer 2013 issue of the magazine.


While the price of gold has plummeted in recent months—below $1,400 from a high of $1,900 an ounce in 2011—don’t expect prices at your jeweller to fall in step. That’s because bling isn’t solid gold. For instance, a 14-karat gold ring is only 58.8% gold—the rest is an alloy filler of silver, nickel, zinc and copper. Two jewellers revealed their costs to MoneySense. They say consumers will only get minor savings because gold makes up such a small portion of the total price tag.

  • Press play below to hear more from MoneySense Online Editor Stefania Moretti and 680 News’ Mike Eppel on the topic:
      wknd biz 1 eppel may 451

3 comments on “Why jewelry prices aren’t falling with the gold plunge

  1. but when the price of gold goes up so does jewelry prices, can they explain that? in South Asia and the MENA region gold plays an important part in society. And I've read of instances of fake gold being sold as real and etc.


  2. although the price of gold is dropped this year, but the jewellery price is increasing.


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