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If the catchy slogan sounds too good to be true, that's because it probably is
The government is offering incentives like prime shelf real estate, free LCBO advertising and other perks to encourage brewers to lower their prices to $1 in time for Labour Day.
Whether or not the incentives work, don’t expect draught beer from your favourite restaurant to offer $1 beer. The ‘buck-a-beer’ changes don’t apply to brews sold in restaurants and bars, nor will they affect the price of ciders, wines and other spirits.
In the meantime, there are already plenty of beers that sell for cheap in Ontario. Carling lager sells for about $1.60 a can (or $38.95 for a 24-pack) at the Beer Store, Maclays and Laker for just $1.70 and $1.65 a can, respectively. Lakeport, the brewery that adopted and popularized ‘buck-a-beer’ in the past before being purchased by Labatt, also still sells for just $1.60 a can.
Have you heard of an Ontario brewer that’s promising to sell $1 beer? Drop us a line at [email protected]
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