The pillow aisle is full of options: down feathers, memory-foam, latex, buckwheat and more. If you don’t have any sleeping issues, experts we spoke with agree you can grab a decent pillow for $10 or less. Just don’t expect it to last. Nick Robinson, editor of sleeplikethedead.com suggests a good-quality, long-lasting pillow should run you between $25 and $100. If you’re bogged down by choices and just looking for the best deal, try a down alternative pillow. The polyester filling is more affordable than natural down and often machine washable, too. Robinson recommends the Hotel Luxury Reserve Collection brand. You can snag a set of down alternative Hotel Luxury pillows for less than $60 a pair.