Our 3-year market hangover

Even after a dramatic recovery, the 2008–09 financial crisis has left its mark on investors. A behavioral finance expert explains why.



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By: Victor Ricciardi

It’s now been more than three years since the end of the devastating 2008–09 financial crisis. Since that time, stock market returns have been outstanding—at least for investors who haven’t been sitting in cash. In the 36 months that followed the market bottom on March 9, 2009, U.S. stocks returned over 25% annually. The Canadian market delivered about 19% annually over that period. Even European stocks—despite a difficult 2011 and ongoing worries—are about 60% higher than their 2009 lows.

But you wouldn’t know it from talking to investors, who remain jittery, even paralyzed. It’s understandable that investors felt shell-shocked after the crisis, but isn’t it surprising that many are still feeling that way three years later? What explains our fear and diminished desire for risk, even after such a dramatic recovery?

Here are four common psychological conditions that help explain our lingering hangover.

Loss aversion: People tend to focus on downside risk when they invest in stocks. When they suffer a loss, they experience not only an objective loss in dollar terms, but also a subjective “emotional loss.” This can linger for a long time, and many stock investors who realized major losses during the financial crisis still avoid perceived riskier asset classes such as stocks (and stock mutual funds).

Anchoring: Investors often focus on specific pieces of information, and these reference points influence their decisions. For some, the 2008–09 financial crisis continues to be a negative reference point, or anchor. They may recall their portfolio’s value in mid-2008, before the market plunged, and become preoccupied with “getting back to even.” When investors anchor on a bad experience, they can become excessively risk-averse and loss-averse. This results in a higher degree of worry, which can cause them to underweight equities in their portfolios.

Depression: A recent study examined the relationship between seasonal depression and investments. It found that when individuals become depressed during the winter months, they tend to become more risk-averse and are less likely to invest in stocks. This new finding suggests that that cycles in the market could also have something to do with cycles of emotional depression—or vice-versa.

Inertia: In times of financial distress, people who have experienced loss aversion, anchoring, and depression might suffer from inertia, or “inattention bias.” They no longer want to manage their portfolios because they don’t want to reflect on their bad experiences. This inertia can have long-term consequences. One study examined one million retirement accounts over a two-year period and revealed that approximately 80% of participants made very few or no trades. After the financial crisis, many retirement savers had portfolios that were underweight in stocks and overweight in bonds and cash. By not rebalancing, they may have left themselves with overly conservative portfolios, which may result in them falling short of their savings goals.

In any market environment, it’s important to perform an annual portfolio checkup in order to avoid the emotional impulses experienced during bull markets (high levels of over-confidence) or bear markets (extreme pessimism). Your portfolio should be based on a risktolerance assessment, an asset allocation strategy, and regular rebalancing, not on emotion.

Investors should keep in mind the concept of reversion to the mean. This principle is based on the premise that stock market cycles and asset classes, over the long run, tend to return to their historical average (or mean). For example, the historical average for stock returns is in the range of 8% to 12%. A non-emotional approach to long-term decision making will help investors avoid mental mistakes, control impulsive, emotional judgments and earn a share of what the markets have to offer.

Victor Ricciardi is assistant professor, Financial Management, at Goucher College in Baltimore.

7 comments on “Our 3-year market hangover

  1. When it comes to our savings, we all must deal with our personality flaws. Each of us view money differently.
    The more we understand the strengths and weaknesses of our investment 'personalities' the better we can successfully manage our investments.
    Behavioural Finance is an interesting field and those investors that take time to study it will quickly recognize some common factors that motivate their decisions – past and future.


  2. I believe that U.S. investors have come to see that without much social safety net they cannot afford to take chances that they formerly didn't recognize. They have seen their primary assets( retiremnet savings, real estate) devastated and they recognize the abyss that they sit next to in the United States. Maybe it is not so much that they have become more risk averse as it is that they now recognize risk that they formerly didn't see.


  3. I disagree with the comment on how the market is doing remarkably well. I too have not recovered to my pre-2008 balances. If you saw a 50 decrease in value, you need a 100% increase for your portfolio to recover.


  4. So if you lost 45% (not unusual) of $100,000 during the 2008-09 Finacial crisis you had $65,000 to start over with making (hopefully like your article says in Canada 19% each year) You are now sitting
    with $109,535.00. So if everything went perfect you made under 10% total since 2008.
    I'm supposed to be real up on this. Even your generous 19% proves it hasn't been a great ride.
    I disagree with this article.


  5. I made an investment during the big downturn that proved to be very lucrative and totally risk-free.
    I had a C/D due for renewal in Nov 08 and the best rate I could get was 1%. Not Happy!
    I asked if there were any c/D's linked to the market. Knowing that the market was severely depressed I figured that it would eventually go up so I bought the "package". My money was linked to TSX/60, and I would get 75% of any increase + I would also get 1% interest – so there was nothing to lose.
    In Nov 11 I was informed that I had made over $7000 a return of more than 35%. Very Happy!


  6. I have been searching for quite some time for information on this topic and no doubt your website saved my time and I got my desired information. Your post has been very helpful. Regards and wishes. God Speed


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