Store brands that save you money

Are you a brand snob? You might be missing big-time savings.



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People can be such snobs. Nothing better illustrates this than the unwillingness of some folks to try a no-name store brand. Citing “inferior quality”, these grocery aisle stiff-necks put brand names before savings, often spending far more than they need to. (Is this so different than refusing to carrying a handbag that doesn’t sport a designer logo?)

Now I’m not saying that there aren’t some brands that win the quality or flavour test hands down. I only buy Heinz ketchup. I’ve tried others – at other people’s homes – and not really been impressed. But being open to house brands means having extra money to throw into my savings account.

Testing no-name products against brands is also a great way to teach kids about value and savings. Start by comparing labels so you know what you’re buying. From there, go with a “blind” test and have kids rank their “customer satisfaction” with the product. Then compare prices. Is it really worth $1.73 more for the brand name? If the answer is “yes”, stick with the brand. If it’s “no”, make the switch and add the savings to the “no-name savings jar” so you can see how much you’ve saved over six months or a year. (Those savings will give a nice boost to your family holiday fund, won’t they?)

Keep in mind that the no-name offering may not always be least expensive. If the brand-name product goes on sale and you have a coupon (you are using coupons, right?), the brand name could end up costing you less than the no-name version, so keep your eye on the prices. Remember, this isn’t about eschewing brands. This is about saving money. Make sure you’re getting the best deal and save the difference.

4 comments on “Store brands that save you money

  1. I am a reverse brand snob. I used to regularly buy no-name and then I started couponing. No name rarely has coupons. I usually can get the brand name for cheaper than the no-name. But I had to increase the size of my pantry because when there is a sale I buy for 6 months to a year and I need a place to store.


    • Hi connie,

      Actually no-name brand has less quality when compared to branded products. Branded products are little bit costly than people think. But there are certain ways by which people can save money with branded items.

      People can purchase their items from discount shopping site like Groupon, Living social or other daily deal sites. If you are lazy to browse more sites for a simple product purchase, try Retailmenot site because it is the one stop shop for all the coupons in the web and it has the huge collection of coupons.


  2. Wow, you must get good coupons where you are…even with the very few coupons I got for stuff we actually eat (and I did subscribe to every free coupon site out there) it was STILL usually cheaper to buy a no-name brand at a discount grocery store than it was to buy the brand-name with the coupon.


    • hear hear. the coupons in the flyers are for stuff you wouldn`t buy on a budget anyway , like energy drinks and flavoured sauces. no-name brand at a discount store the best way for me too. and bonus is that my pantry looks like a decor mag being all unified in one colour 😉


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