Canada’s best discount brokerages of 2013
In our first-ever survey of the bank-owned giants and the independents, we help you pick the best online brokerage—no matter what type of investor you are.
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In our first-ever survey of the bank-owned giants and the independents, we help you pick the best online brokerage—no matter what type of investor you are.
Not many years ago, trading stocks or bonds meant using a full service brokerage and paying hundreds of dollars for the privilege. This “full service” often included the advice of a stockbroker who was less concerned with service than with generating commissions.
Discount brokerages changed the game 30 years ago by removing advice from the equation: you made your own buy and sell decisions and phoned the order desk to place your trade. In return, these brokerages charged much less.
Investors now make most trades online and commissions are lower than ever: typically $10, and as little as $0.99 if you trade a lot. But low cost isn’t the only feature to look for in a discount brokerage. Except for some deep discounters, account fees and commissions are surprisingly similar. With $25,000 to invest, you have many options for opening accounts with no administrative fees and low trading costs. But online brokerages differ dramatically on other key features.
Unfortunately, they’re hard to compare. It’s impossible to know in advance how attentive customer service reps will be, how quickly stock quotes are updated, or how easy it is to navigate a brokerage’s order screens. These important differences aren’t obvious until you’ve been a client for weeks or months.
That’s why MoneySense partnered with Surviscor for our first-ever survey of the Best Discount Brokerages in Canada.
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