Did you know that you’re more likely to order the first item on a list. That’s why restaurants put their most profitable dish at the top of the list. And that’s why some menus have so many lists; more top of the list spots. Read further down the list and you may not have to spend quite so much, or you may get better value.
When a restaurant wants to sell something, hey draw a line around it. That simple step will get people to buy it. Steer clear of the boxes.
We have a huge avoidance response to dollar signs. When a number has a dollar sign in front of it, it has way more of a negative impact on our decision-making then when the number appears without the dollar sign. Restaurants are eliminating the dollar sign and decimals to play with your brain. The next time you’re planning to pay 18 50 for that salad, say the amount out loud so your brain can hear what an idiot you’re being.
Small-large version trick
I love rocky road ice cream. I buy two scoops, I pay $5. I buy one scoop, I pay $3.50. Hey, wait a minute. Restaurants use this trick all the time, convincing you to spend more because it’s a better “value.” Order the smaller version and you can also save money on the diet program.
When restaurants list exotic-sounding ingredients, it’s to trick you into thinking you’re getting something special you should pay more for. Don’t fall for it!