Rent a luxury car for less

Rent an Aston Martin, Tesla or Porsche to make your next holiday one you’ll never forget

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From the January 2015 issue of the magazine.

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When you’re planning a road trip or short vacation and you need to rent a car, your first choice is likely a standard sedan or SUV. But why not make your next trip memorable by renting something more exotic? If you love the idea of driving a Aston Martin, Tesla or Lamborghini, but you don’t have the $100,000 or more that it would cost to buy one, renting can let you live your dream—at least for a day or two—and it’s more affordable than you think.

Renting your dream car could turn an otherwise unremarkable holiday into an experience that you’ll remember the rest of your life. And you’ll enjoy many of the benefits that you would from owning. Scientific studies have consistently shown that experiences make people much happier than owning objects like pricey cars outright. And experiences not only give you more happiness, they also give you lasting happiness.

Interested? For a stress-free luxury car experience, you need to keep a few things in mind. First, don’t bother with standard rental companies. Their premier model cars are underwhelming and not much of a bargain. For instance, renting a Chrysler 300C, billed as a “luxury model,” from Hertz costs $180 before taxes and fees. For a mere $40 extra a day, you can rent a sporty Porsche Boxster convertible from an upscale rental company like Affinity Luxury Car Rentals ( Rent on a weekday and costs are even cheaper—often by $100 or more per day.

It also pays to shop around. A quick Internet search for “luxury car rental [city]” is a good place to start but you’ll find that while some specialty rental companies show their prices online, others don’t. So call them up and haggle. And once you’ve booked your car, just sit back and wait. “We pick up our clients and drop them off at their home after their rental as a free service,” says Cam Simone, operations manager of Affinity Car Rentals in Toronto.

Once the car arrives at your door, ask questions. “You’ll enjoy your experience more if you know how to use the car properly,” says Simone. (Other luxury rental outfits include Super Car Rentals, GTA Exotics and Sun Road Rentals.)

And while you can expect pricier insurance for luxury vehicles, the cost shouldn’t be a deal breaker. In fact, you can avoid paying insurance altogether by renting your vehicle with a credit card that offers complementary rental vehicle insurance—just read the fine print to confirm the policy covers the total value and type of car you’re renting. “A surprising number of people who think they’re covered through their credit card are not,” says Simone. “We always check our customers’ insurance policy—to make sure they’re fully covered.”

Finally, if you have your heart set on a specific car, book well in advance. While a large rental company like Affinity has an impressive inventory, it’s not extensive. Then a road trip itinerary and a unique playlist are all you’ll need to make your trip unforgettable.



Luxury car cost per weekday (incl. car insurance)

Mercedes Benz S550V $269

Porsche Boxter $280

Aston Martin DB9 $474

Tesla P85 $475

Lamborghini Gallardo Coupe $1,549

*All cars except the Aston Martin DB9 include a $10,000 deductible

2 comments on “Rent a luxury car for less

  1. This might be the nicest car rental experience of my life. The staff was so friendly, starting with the drive who stropped the van to pick me up at the terminal after he’d already pulled away. The staff at the counter was so friendly that I was actually a little suspicious of how nice they were being! I’d booked online through auto Europe this time and had had a horrible experience in Scotland with some insurance stuff a year ago so I was terrified of how I might be screwed over this time. Craig took care of my reservation and was just as nice as he could be. He took time to explain the “spare” tire, which was an air pump basically. Asked if I needed help learning the controls and even swapped me to a new car once we find a few chips in the windshield. Returning the car was the same. Super nice guy taking it back and friendly service on the way to the terminal. I highly recommend this branch and will be renting here again.
    Amanda G / Editor at Atlanticchoice


  2. hi i use service of Avis and this is good service and makes our travelling much easy.
    anothr service i am satisfied that is atlantic choice.
    keep it up

    Amanda G / Editor at Atlantic choice


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