Go to Main Content

Advertisement

By Special to MoneySense on July 9, 2015
Estimated reading time: 1 minute

Wednesday is Amazon ‘Prime Day’

By Special to MoneySense on July 9, 2015
Estimated reading time: 1 minute

Prime customers can expect Black Friday-type deals

Advertisement

Amazon is trying to lure more subscribers to its $99 Prime loyalty program by pushing a day of discounts it calls “Prime Day” during the sleepier summer shopping season. The ecommerce retailer plans to offer thousands of deals on July 15 in the nine countries that have the Prime loyalty program, including the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria. The Seattle company says the promotion is pegged to its 20th anniversary, which is July 16. Amazon says there will be more deals on July 15 than on Black Friday, the busy shopping day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving when many people go online to shop for deals. Amazon doesn’t release the number of Prime members it has, but Michael Pachter, an analyst at Wedbush Securities, estimates there are 35 million to 40 million. Online shopping: The point of no returns » Pachter says he sees the move as an “experiment” by Amazon to see how shoppers will react to the sale. “Black Friday is an event because it kicks off the holiday shopping season,” he said. “I don’t think an event in mid-July will have much impact, and view it as more of a test by Amazon during a slow period to see how a special Prime shopping day is received by its customers.” Amazon.com has been expanding its Prime program’s offerings in an effort to add members, with additions such as grocery delivery, one-hour delivery in some cities, beefed up video streaming and the creation of a Bluetooth speaker called the Echo that syncs with Prime music.

Comments Cancel reply

Related Articles

A collage of screenshots of money movies from streaming platforms

25 money movies (that actually stream in Canada)

As part of MoneySense’s 25th-anniversary celebrations, we’ve rounded up 25 notable and highly entertaining financial flicks. Grab the popcorn!

25 money movies (that actually stream in Canada)

A Canadian woman at home, looking at her loan options online, including secured vs unsecured loans.

Secured loans vs. unsecured personal loans: Which should Canadians get?

Before taking out a loan, learn the differences between these two types, which has better interest rates, and which...

Secured loans vs. unsecured personal loans: Which should Canadians get?

Canadians turn domestic for holiday travel

A weak loonie is discouraging U.S. trips, as extra flight capacity north of the border pushes domestic prices down....

Canadians turn domestic for holiday travel

Shoppers on Sainte-Catherine Street in Montreal on Black Friday

What’s included in Canada’s GST holiday—and how not to overspend

The temporary tax break will save Canadians money, but financial experts caution shoppers to do the math and avoid...

What’s included in Canada’s GST holiday—and how not to overspend

Food inflation: Canadians to spend $801 more on food in 2025

Food prices are likely to increase by 3% to 5% in 2025, but wild cards like climate change and...

Food inflation: Canadians to spend $801 more on food in 2025

Parents cook with their two young kids

How your family can save on groceries and more with Moi Rewards

How your family can save on groceries and more with Moi Rewards

How to recognize delivery scams during the holidays and Canada Post strike

Delivery scams are on the rise amid the Canada Post strike and holiday shopping season. Here’s how to identify...

How to recognize delivery scams during the holidays and Canada Post strike

A car parked at an EV charging station

Fewer Canadian drivers planning to buy an EV or hybrid

A new EY survey has found that demand for EVs and hybrid vehicles has dropped slightly, with drivers citing...

Fewer Canadian drivers planning to buy an EV or hybrid

A Canadian buying a car and getting approved for a personal loan.

How to buy a car in Canada and get the best loan rate

Buying a car is a big deal. Understand the financial part of the purchase and, hopefully, save yourself some...

How to buy a car in Canada and get the best loan rate

Canadian man shopping with a friend for a major purchase (stove) and wondering which is better: personal loan vs. line of credit?

Personal loan versus line of credit: Which should you choose?

Need the best interest rate? Want fixed payments or flexibility? Find out the differences between personal loans and lines...

Personal loan versus line of credit: Which should you choose?