WATERLOO, Ont. – BlackBerry (TSX:BB) will pay you to use its new smartphone.
The Waterloo, Ont.,-based company is launching a phone trade program starting on Dec. 1 to lure Apple iPhone users.
BlackBerry says those who have an iPhone 4S, 5, 5C, 5S, and 6 can get up to $400 of trade-in value, and an additional $200 top up, if they switch to the keyboard-equipped BlackBerry Passport.
The technology company launched the BlackBerry Passport in September, aimed at appealing to corporate customers with its large-screen and keyboard.
It will release another model, the BlackBerry Classic, which is a new take on its popular older keyboard smartphones, on Dec. 17.
BlackBerry is in the midst of a turnaround plan that has involved CEO John Chen scaling back the size of the company while refocusing its priorities on corporate clients, rather than the consumer market.