TD Bank Group announced the launch of SMS customer service in Canada on Friday. The service allows customers to text “TDHELP” (834357) from their smartphone between the hours of 6 a.m. and 11 p.m. EST, daily.
“Whether it’s a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text,” TD’s Wendy Arnott said in a press release.
As for security, the bank says it will never ask customers for personal or confidential information via text.
Customers with questions that require an in-person response will be directed to the TD toll-free customer service line though standard text messaging rates will apply to initial SMS inquiries.