How women can start investing
You have a lot of financial responsibilities—and you’re managing them all on your own. But how are your investments doing? Here’s what Canadian women (and those in their lives) need to know about investing.
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You have a lot of financial responsibilities—and you’re managing them all on your own. But how are your investments doing? Here’s what Canadian women (and those in their lives) need to know about investing.
Maybe you’re making a little more money these days and are curious about where to put it. Or maybe you’ve reached the age where you need to start, seriously, planning for retirement. Either way, we’re happy you’re here. The time for women to start investing is yesterday, or at least, right now: Research shows that Canadian women are on their way to controlling almost half of the country’s total accumulated financial wealth by 2026. Trust us, you’re going to want to contribute to that.
In Canada, there are a few account options to choose from when it comes to managing your money. Within those accounts, you can put your funds into a range of diverse investments to build interest depending on your goals and timeline.
In this guide, we break down what you need to know so you can make the smartest decisions about your money. But when in doubt about your finances, seek help from the experts: book an appointment with one of the financial planners in our advisor directory to make sure you’re getting the most bang for every invested buck.
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Investing is not a blue-suit, men’s-only club. It’s not just for finance or crypto bros either. It’s for all Canadians who can contribute. To paint the picture of why women especially need to look at their financial picture and invest, we connected with Keeley Simpson, CIM, FDFS, the CEO, chief compliance officer and portfolio manager of Aretec Wealth. She has been specializing and educating women investors for over 17 years.
A maternity leave, says Simpson, really cuts into the amount of money women can save. And, let’s be honest, year-long paternity leaves are very rare in Canada. According to Statistics Canada, just 7.3% of fathers take parental leave. So, this also affects married women. “They’re not saving as much as their partners. And if there’s a divorce or separation or death, then they’re usually left with a smaller nest egg than their partner.”
“Typically women live longer than men,” says Simpson. So women need more money than men in retirement—not only because a longer life means more time spending money, but also because of caregiving responsibilities. “If the husband [passes away] first, usually the woman will then take on the caregiving responsibility.” And her later-in-life care may cost even more with professional care.
The majority of caregiving of children and parents falls on women in families, even with an involved partner, says Simpson anecdotally based on her practice. This could mean a work leave, juggling expenses and more. Plus, there is the “mental load,” too, which can be costly.
You know the saying, “It’s not about timing the market, but about time in the market.” Simpson sees women doing more research than men do. Sometimes that means a delay in decision-making, worry about “doing the right thing” or action paralysis. “They won’t put anything into action unless they feel comfortable,” she says. “It takes a different kind of approach and conversation than it does for a man.” And with financial planning still a male-dominated industry (68% are male, according to FP Canada), women are being underserved because “women communicate differently; they need to receive information differently than men do.” That means allowing for questions, talking about the emotional side of investing and more.
Even if they’re not involved in investing decisions, women will be managing $4 trillion of private wealth by 2028, according to a report by RBC Wealth Management.
Women deserve honest, unbiased financial advice,” says Simpson. If you’re being rushed or questions are ignored, you have the wrong advisor. “Our voices just need to be heard.”
Experts say once you’ve built your emergency fund in your savings account and have paid off any loans, you’re ready to start putting money into an investment account or savings plan. In Canada, those are typically a registered retirement savings plan (RRSP), tax-free savings account (TFSA) or a non-registered account. Registered accounts offer some type of tax savings or sheltering. Non-registered accounts are typically used for speculative assets and strategies (i.e. holding cryptocurrency, and income is taxable).
The investment account you choose depends on your age, goals and current financial situation. That said, you can choose more than one or even all. Let’s review what they are:
An RRSP is a registered account where you can save or invest for your retirement. Typically, contributions are deductible, so they can help lower your current income tax bracket. Plus, the money you earn can be exempt from tax while it remains in the plan, however it is taxable upon withdrawal. The idea is that you will likely be in a lower tax bracket when you’re retired. (Untaxed withdrawals can be made as part of the Home Buyers’ Plan.) RRSPs can hold different investments including guaranteed investment certificates (GICs), exchange-traded funds (ETFs), mutual funds, stocks, bonds and others. You can also take money out of your RRSP before your retirement for two reasons: to buy your first home or to pay for education. (MoneySense ranks the best RRSPs in Canada.)
A TFSA is a registered account where you can save or invest tax-free throughout your lifetime. Contributions aren’t deductible for income tax purposes, but your funds (both your contributions and earnings) are tax-free, even when they’re withdrawn. This is a great account for saving for those goals that are around short- and mid-term (think: around five years), such as a car, fertility treatments, a vacation or real estate. You could use it to save for your retirement, however the maximum amount you can contribute to your TFSA is limited and dictated by your personal TFSA contribution room. (MoneySense ranks the best TFSAs in Canada.)
Other registered accounts in Canada include the newish FHSA (first home buyer’s account), RDSP (registered disability savings plan) and RESP (registered education savings plan), which are similar to the above accounts.
A non-registered account is where you can save and invest additional funds after reaching the contribution limits of registered accounts like RRSP and TFSA. It doesn’t offer the tax benefits of registered accounts, but it allows you to invest more with fewer limitations. A financial advisor will likely suggest you put money into your RRSP or TFSA first, and once you max out your contributions, consider opening a non-registered account.
To decide whether an RRSP and/or TFSA is right for you, according to Janet Gray, financial planner at Money Coaches Canada in Ottawa, you need to consider four factors:
Despite the word “saving” in the names, your registered accounts, like your RRSP and TFSA, can act as a mere savings account or as an investment account. To convert either into an investment account, visit an advisor at your local branch or use your financial institution’s online services. There, you’ll be able to open accounts, transfer funds and purchase new investments. You could also keep the savings accounts, too, and open new investing accounts, if you want to use it as an emergency fund.
To decide which investments to choose, “you have to do your research,” warns Gray, or talk to a financial advisor. They can recommend what’s right for you—whether that’s ETFs, GICs, mutual funds, etc.—based on your need for liquidity and your risk tolerance. When it comes to stocks, Gray says seeking help from an investment professional is even more important. “I’d rather have people pay someone to do it for them at a slightly higher fee than to have than to have someone [invest] poorly.” She says they might lose money from the investment because of bad timing. “That’s worth the 1% to 2% in fees they’d be charged for the service.” Here’s how to figure out your investment fees.
You have an array of low-, medium- and high-risk investment options under these accounts. The best ones for you will be determined by your goals, how long you have to save and your psychological characteristics (which can signal if you can handle volatile markets well or not):
GICs are considered a low-risk investment. GIC rates are dependent on the Bank of Canada’s key interest rate. So when rates are high, GIC investors benefit, as they did from mid-2022 to late 2024. You may not always earn high interest rates with GICs, but you’ll be guaranteed to get your full deposited amount back. GICs are great for short-term savings goals since they can last anywhere from six months to a few years. Saving for a vacation, car, fertility treatments or something with up to a five-year horizon? Investing in a GIC, which is low-risk, in your TFSA could be a good option, says Natasha Knox, a financial planner and founder of Alaphia Financial Wellness in New Westminster, B.C. “You don’t want something that’s going to fluctuate, that exhibits a lot of volatility, if you have a tight time frame that you’re working within.”
Exchange-traded funds (ETFs) are collections of investments and trade on a stock exchange. That means it can invest in equities, fixed income or commodities. They typically boast a low cost and allow for diversification, compared to, say, mutual funds. They’re better for longer-term goals so you have time to wait out potential volatility. “You can buy some stocks and ETFs yourself,” says Gray. “You can just open an account and become your own broker.”
Mutual funds, like ETFs, are a collection of investments—but are managed by a professional, so the fees tend to be higher. Mutual funds are still very popular in Canada, even as ETF options grow quickly. For those who like professionally managed assets, these can be good options.
Equities (think: stocks and shares) are a direct investment in a business. If you’re not ready to pick and choose stocks (don’t worry, not many Canadians do), an investment advisor can help you choose which stocks to buy based on risk tolerance, goals and other factors. It’s best to invest in equity for your long-term goals, like your retirement, so you have time to wait out the highs and lows of the stock market. “A 10-year timeline is what we consider a long-term horizon,” says Knox. If you’re saving for retirement or a house down the line, “you could invest that money and have time for it to recover” from any market setbacks.
Bonds, offered by governments and businesses, are fixed-income securities, meaning you’re lending money for some time while being paid interest. They’re less volatile than stocks, and less risky, which makes them a fair option for short-term objectives. “If you’re going to buy a car in about four years, a bond or GIC could be a good option,” says Gray. “Because you know if you put in $30,000, in four years it’s going to be $31,000—it’s not a lot of gain, but it doesn’t have time to recuperate if it does go down.”
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That’s up to you—or you and your financial advisor. “A lot of women are interested in sustainable funds, the ESG funds, the green funds, the women funds,” says Gray. (ESG stands for environmental, social and governance.) As women, we tend to be interested in the types of investments that reflect who we are and what we believe in, but that doesn’t always work out to our benefit: “In some cases, it’s not realistic because they don’t have enough diversification,” she says. Diversification is important because it means not all your investments will be affected the same way at the same time by market fluctuations.
Also, ETFs and mutual funds can be great way for instant diversification of say an index or even range of assets. “They’re containers where you can buy 50 different stocks or bonds depending on the mutual fund or ETF,” says Knox.
You’ll also want to consider your mix of investments based on your portfolio allocation strategy, aiming to grow your funds while offering a level of stability. Gray says a 60/40 mix is a common place to start and is considered moderate risk. That means 60% of the portfolio is invested in high-risk investments, like equities, while 40% is allocated to low-risk investments, like GICs or bonds.
It’s common for a beginner investor to start with a low- or moderate-risk strategy, then advance to an 80-20 mix once you get comfortable with the value fluctuations of your portfolio, says Gray, or if you want to try to grow your funds as fast as possible (and aren’t afraid of a temperamental market).
If you’re interested in testing the high-risk waters to achieve higher gain (meaning, investing in equity ETFs, mutual funds or stocks themselves), you must meet certain psychological characteristics, says Knox: “You need to have the financial capacity to weather the ups and downs of the market, have no immediate need for the cash and have a proper contingency fund in place.” If the market drops 20%, 30%, 40% or more, what would you do? If you’d get spooked and pull out your money, resulting in capital losses, you may not be ready for high-risk investments. It’s not worth the stress, which can ultimately provoke decisions around your investments, and not always wise ones.
How do you make good decisions? “Work on boosting your investment knowledge,” says Knox, “and your ability to think long-term and screen out the noise of the market.” She suggests expanding your knowledge to gain financial confidence. “I often steer my clients to Ben Felix on YouTube, because he just focuses on high-quality educational content that’s easy to understand,” says Knox. “The Little Book of Common Sense Investing is also a great starting point book for women to get their mind around it.” And, of course, sign up for the MoneySense Invest newsletter.
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